What kind of moral narrative do Progressives need to win in 2012?

In this article, Professor Chernus argues that if the President relies primarily on
invoking facts and policies in his re-election bid, our nation will be on track to elect a GOP President. Because "political psychologists like George Lakoff and Drew Westen would say to the Dems, 'There you go again,' thinking that a laundry list of true facts and popular policies can win elections. Sorry folks. The only way to beat a narrative that looks strong but wrong is with a narrative that looks strong and right (morally right, not conservative right-wing)." What is Professor Chernus getting at? What kind of moral narrative do Progressives need to win in 2012?

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